WHAT WE DO

Word4Asia specializes in assuring non-profit organizations achieve their purposes in China and Southeast Asia.

Too many well-intentioned organizations spend hundreds of thousands of dollars visiting, exploring, planning and meeting yet have little to report when asked "What are you actually doing in China?"

W4A Consulting International guarantees we can turn your good intentions into actions.

If we conclude we are unable to help you we'll tell you early in our relationship to save everyone time and money.

WHAT WE DO

Our Recent Trips

We spend a lot of time working and traveling in China.
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What have we been up to lately?
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China is a Big Country

by Gene Wood

Tea time with Seminary President Rev. Chen of Nanjing Union Theological Seminary

Returning from our most recent trip to China, after 3 years hiatus due to Covid, I have been asked, “Well, what do you think?”  “What are your takeaways?”  “What’s the difference before and after Covid?”

 Difficult questions to even begin answering in an accurate and informative manner.  Our visit only covered three major cities: Shanghai, Beijing, and Nanjing.  While we had 3 to 4 meetings per day, that still means there were about 1.4B people we did not talk to.  Our targeted focus was upon visiting those who are connected to groups our W4A clients are interested in serving.  That means we did not have any contact with leaders who deal with 95% of Chinese activity.  W4A is a consulting firm which helps quality nonprofits from the West achieve their objectives in China, following the policies and regulations of the PRC.

When I first began my journey in China in 1998, I would ask my mentors “what is the truth about China?”  I asked it in dozens of variant ways, but almost all my questions were searching for a general summary of China I could easily wrap my head around.  The most helpful response I received was from an elderly Chinese man.  He said simply “China is a big country.  All the good things you hear are probably true.  Some of the bad things you hear may be true also.”  China is now the second largest nation.  Innumerable segments of society in urban, rural and countryside, mixed with multiple ethnic groups, various economic and educational strata, makes it impossible to reach a singular view of anything after two weeks, two months or years.  China is a BIG country. Like the three blind men who felt the elephant, we only feel one small part of China on a given visit.

Meeting with National SARA / United Front 11 & 12.

Let me put it in a perspective Westerners can understand.  If a first-time guest from China was visiting our country and asked, “Are your politicians’ good people?”  How would you answer them?  If they asked, “Are you policeman good people?”  How would you respond?  Truthful and factual responses are seldom simple.  Generalities are at best biased attempts to answer complex questions.

We did not enter China with economic, business, or political agendas.  These are not the arena W4A works in.  So, I have limited value to offer these conversations.  What I can tell you is that we received VIP treatment from all we met with, some old friends and others, new friends.  Everyone we met from national leadership to the Cities, welcomed us back to China and expressed hope for continued relationship and for a healthy-growing working engagement.  We encountered famous Chinese hospitality.  I believe if you enter China with a desire for friendship and a willingness to listen more than instruct, you will find the same as we did.  In at least two national offices, W4A was the first American group to visit since Covid.  I hope many more will follow.

Gift giving, an important part of the culture.

Are there changes?  Of course.  My singular encouragement to those returning is to ask questions more than talk.  Avoid political conversation unless of course that is your job.  Be humble.  Build bridges.  Be willing to alter your course if the new China requires it.  For those wishing a good fly-over of the China geo-political position, a visit to the National Museum and Chinese Gift Museum in Beijing will be educational.

My sentiment is, now is not the time to pull away from China.  To paraphrase Confucius; If your goals seem unachievable, change your strategies and not your goal.

Your Fellow Traveler,

Gene

 

International Consulting in China

by Gene Wood

Word4Asia has been an active member of IMC (institute of Management Consultants) since 2012. We appreciate their Code of Ethics (see our website) and also the camaraderie and reciprocal learning from other management professionals.

An IMC colleague suggested I contact Consultants in China. On April 7th we met at the China Enterprise Confederation, which is listed as a consulting and training center in the Haidian District of Beijing.

This entity provides professional training and networking for approximately 500 of the largest consulting firms in the PRC. We were received warmly and enjoyed a positive cultural exchange. While this group is focused on training larger consulting firms and does not have individual consulting members such as W4A, it was nonetheless a pleasant learning experience and did confirm the international nature of the Consulting profession.

Business Travel In China – UPDATE

by Gene Wood

By now all China watchers know the zero-covid policy in the PRC was lifted in January.  For the interim (until last week), those entering China were required to apply for a single-entry visa.  In the midst of our visas being processed we
learned that you will now receive a multiple entry visa once again (if you had
one previously).  So, ours were delayed by a week for policy changes, but they were processed.

There does not seem to be any health restrictions except common sense. If we are sick, we should stay home to get well.

It appears that foreigners are expected to have some letter of invitation from the business colleagues they will be working/talking with.  The expectation seems a bit arduous compared to 2019 pre-pandemic.  However, as long as you fill it out accurately, it should not pose a problem.  

They did ask us about our education and family members, for example.  I do not remember that from years/decades gone by, but it has been a very long time for me, so I may have forgotten.  Our counsel is to be truthful and forthright.  In today’s world, there is truly little hidden anyway.

I was astounded to see how reasonably priced hotels are.  I have not yet seen prices on the bullet trains and taxis and will let you know what we find.

Our hosting group is warm and helpful.  They wish to be more involved in our travel than in previous decades, but I am accepting this through three lenses: 

1) Genuine famous hospitality. 

2) A reset inside China, which may have some fresh policies.  That is one reason we are eager to return. We want to know what these changes entail. 

3) After three years of absence there will be many new leaders, or leaders in new positions.  This means getting reacquainted with good old friends.  Keep in mind that our Chinese counterparts may be as eager to hear how we have been during the past three years, and what changes have taken place in our personal and corporate lives.

Our first priority in the next weeks of travel to China will be to work hard to listen.

In recent days the geopolitical tensions of Sino-American relations has seemingly ratcheted upward.  Since none of us can be in all places at all times, we are to some degree informed by what we read and hear in the media.  Therefore, we could approach old relationships through that bias.  

I am eager for my friends in China to know my thoughts and hear my words, as well as sit face to face again and hear from them.  In the end I remain optimistic genuine friendships and guanxi will remain a powerful force, as we open the doors to both our countries.

Travel safely,

Gene

New Offices

by Sarai Fetty

Word 4 Asia Has Moved to Scottsdale!

After 10 years in Orange County California Word4Asia Consulting has moved our offices to Scottsdale Arizona.

Our new address is: 7702 E. Doubletree Ranch Road, Ste. 300, Scottsdale AZ. 85258.

Why the move to Scottsdale?  Both the Woods and Liping Martinez have moved to Prescott. Obviously, we could not expect our marvelous clients to drive to our mountain location (5200’ elevation) but Phoenix is now the 5th largest City in the USA. Scottsdale is quickly becoming a destination for many business travelers and families. Our offices are 6 miles away from Old Town Scottsdale. Scottsdale is famous for luxury golf resorts, hiking, restaurants, galleries and of course Southwestern culture. Sky Harbor international airport is 17 miles from Gainy Ranch where the new Word4asia office is located. The Hyatt Resort is within short walking distance of our office. 

During our warm weather, the Scottsdale Fashion Square provides air conditioned shopping comfort. During our ideal winter season, when temperatures drop, you’ll enjoy walking the streets of old town Scottsdale and enjoy the alfresco options and old town flavor.  

We are confident sooner or later your business travel or vacations will draw you to the greater Phoenix area. When it does, please let us know. We look forward to hosting our clients and showing you our new home area.  When are you coming? Let us get you on our calendar and begin planning now!

 

China is a Big Country

After 3 years hiatus due to Covid, I have been asked, “Well, what do you think?” “What are your takeaways?” “What’s the difference before and after Covid?”

Read More

 

International Consulting in China

On April 7th we met at the China Enterprise Confederation, which is listed as a consulting and training center in the Haidian District of Beijing.

Read More

 

Business Travel in China – UPDATE

By now all China watchers know the zero-covid policy in the PRC was lifted in January.

Read More

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