Integrity At Our Core

by Joe

For we are taking pains to do what is right, not only in the eyes of the Lord, but also in the eyes of man.

2 Corinthians 8:21

In our November blog, we introduced the topic of the important values that we have built our consulting practice on. As members of the IMC, we ascribe to their complete rules of engagement. Daily commitment to these values has allowed us to build and enjoy client relationships at a depth of trust that not many consulting companies enjoy. Our December blog continues where we left off in November. We hope it encourages your own thoughts about the values you manage your business with. If it does, won’t you share your thoughts with us? We’d love to hear from you!

Rules of Engagement

5.0 I will treat appropriately all confidential client information that is not public knowledge, take reasonable steps to prevent it from access by unauthorized people, and will not take advantage of proprietary or privileged information, either for use by myself, the client’s firm, or another client, without the client’s permission.

This point is so basic as to be an assumption – except that we’ve found through our work with our clients that confidentiality is not as common as we would hope.  Many times, relationships break down here because consultants are working too hard to promote themselves and their worth by discussing their successes in other accounts.  However, we know that ‘loose lips DO sink ships’.  In serving clients, some consultants gain access to information that is not for public consumption and where releasing this information, or even referencing it could cause a client serious setbacks.  Our success has been built on the servant-leader model and we do not violate trust.

At Word4Asia, every client relationship is placed in what we internally refer to as a ‘vault’.  The vault is impregnable, airtight.  Discussions with our clients, and information concerning them only occurs within the vault and when we leave the vault, anything we’ve learned there, stays there.

6.0 I will avoid conflicts of interest or the appearance of such and will immediately disclose to the client circumstances or interests that I believe may influence my judgment or objectivity.

Word4Asia is a business which has been built slowly, and carefully over many years.  We do not aggressively market or advertise our practice; referrals and reputation are how we have chosen to grow because we know that authenticity and credibility are much more powerful than anything we could ever say about ourselves.  We never could have achieved what we have, especially among the types of clients we serve, if there were ever any reason to doubt us.  We simply do not allow conflicts of interest to arise.  

To eliminate this possibility, we manage our relationships using the following policies which consider the following points:

  • We review which types of relationships could possibly represent conflicts of interest and thus need disclosure.
  • We continually scrutinize developing relationships to identify possibly areas of conflict.
  • We have developed specific procedures to handle, address, and root out conflicts of interest.

7.0 I will offer to withdraw from a consulting assignment when I believe my objectivity or integrity may be impaired.

Simply put, there is no business relationship that would, in our view, out-value what we would lose by working in a compromised position.  If we identify a potential for loss of objectivity or a slippery slope in the integrity of the relationship we will (a) decline the opportunity to serve a client (b) resign the client relationship.

Word4Asia is a Southern California – based consulting company serving clients whose aspirations include developing cooperative relationships in mainland China. For over twenty years, we have been the bridge for many American organizations, using our unique network of local connections throughout China. We help our clients in the following areas:

  • Elder care and hospice
  • Networking and public relations
  • Leadership training
  • Micro financing
  • Translation and interpretation services
  • Helping our clients keep pace with the changes in religious policy and regulations

If your future plans include mainland China, we’re happy to provide you an initial free consultation. Contact Dr. Gene Wood at

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& nbsp; Word 4 Asia proudly conforms to IMC USA's ethical principles.


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