Confronting the Covid-19 Challenge

The Word 4 Asia blog has often contrasted the differences, as well as the similarities, between American and Chinese culture.  We believe that a better understanding of how each culture perceives the world, and behaves within it, is a successful foundation for lasting partnerships between our nations, and our nations’ businesses.  Of course, the biggest story across […]

China’s Aging Population

Economic Implications of the One-Child Policy By 2050, 25% of China’s population will be over 65 years old.  This situation is the number one economic problem that China will face moving forward.   How did China get here?  During the Maoist period following the famous words “more people more power” the nation became the most populous nation on […]

Personalization & Isolation

Marketing Trends in China During a Pandemic Era In China’s business world, one of the most important marketing trends in the last several years continues to be ‘personalization’.  Think of target marketing taken to the level of the individual consumer.   A few examples of companies who are doing this successfully include Nike and Coca-Cola.  NIKEiD is the […]

China and The Sharing Economy

We know many of our readers are keenly interested in the major trends within China’s economy.  As a result, we have frequently turned our attention to the ways it is always evolving.  One of the most interesting trends is the growth of the ‘sharing economy’.   This trend is not limited only to China.  In fact, examples of the […]