Word4Asia specializes in assuring non-profit organizations achieve their purposes in China and Southeast Asia.

Too many well-intentioned organizations spend hundreds of thousands of dollars visiting, exploring, planning and meeting yet have little to report when asked "What are you actually doing in China?"

W4A Consulting International guarantees we can turn your good intentions into actions.

If we conclude we are unable to help you we’ll tell you early in our relationship to save everyone time and money.

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Events & Activities

What have we been up to lately?
Click here for news on our current nonprofit initiatives.

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Our Recent Trips

We spend a lot of time working and traveling in China.
Click here to see photos from our most recent trips.

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Gene Wood Video 1

Introducing Our New Video Series.

Gene Wood 2

Constructive Working Relationships.

Establishing Friendships in China

Establishing friendships in China.

The Multiple Meanings of Yes

The Multiple Meanings of Yes.

Levels of Closeness

Levels of Closeness.

Thumb Nail June Vlog

Dr. Wood Addresses the Continuing Pandemic.

The Importance of Government Regulations

The Importance of Government Regulations.

September Video Thumb Nail

Eagerness to Return to China.

Avoiding Difficult Topics

Avoiding Difficult Topics

Gene Snapshot Book

Cross Cultural Communication

Happy Holidays!

Happy Holidays!

Feb22 Vlog Thumbnail

Building Bridges in Uncertain Times

February 2022 Gene Thumbnail

China Update; February, 2022

March Thumbnail

Dr. Wood’s China Policy Update
March, 2022

Click any image to see the corresponding video.


Growing Your Business in China.

When it comes to pursuing a growth strategy in China, the “right” strategy for your company really depends on the perspective of your….


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We’ve Moved!

Word 4 Asia has just opened a new office in Phoenix, Arizona, and we’re happy to tell you about it! Now in our third decade as a business….


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Working After 70… Only 4%!

Facts: Life expectancy continues to increase. Starting at age 25, and assuming that one’s health continues more or less problem-free…


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