Word4Asia specializes in assuring non-profit organizations achieve their purposes in China and Southeast Asia.

Too many well-intentioned organizations spend hundreds of thousands of dollars visiting, exploring, planning and meeting yet have little to report when asked "What are you actually doing in China?"

W4A Consulting International guarantees we can turn your good intentions into actions.

If we conclude we are unable to help you we’ll tell you early in our relationship to save everyone time and money.

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Events & Activities

What have we been up to lately?
Click here for news on our current nonprofit initiatives.

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Our Recent Trips

We spend a lot of time working and traveling in China.
Click here to see photos from our most recent trips.

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Gene Wood Video 1

Introducing Our New Video Series.

Gene Wood 2

Constructive Working Relationships.

Establishing Friendships in China

Establishing friendships in China.

The Multiple Meanings of Yes

The Multiple Meanings of Yes.

Levels of Closeness

Levels of Closeness.

Thumb Nail June Vlog

Dr. Wood Addresses the Continuing Pandemic.

The Importance of Government Regulations

The Importance of Government Regulations.

September Video Thumb Nail

Eagerness to Return to China.

Avoiding Difficult Topics

Avoiding Difficult Topics

Gene Snapshot Book

Cross Cultural Communication

Happy Holidays!

Happy Holidays!

Click any image to see the corresponding video.


Part Two: Change in the 996 Work Week

Even with the PRC putting more pressure on Chinese businesses to comply with the official 44-hour work week, there are many employees….


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Beijing Targets Change in the 996 Work Week

If you think you’ve been working long hours since the pandemic began, or maybe just generally, you should see what Chinese, white-collar….


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Brain-Computer Interface.

In our most recent blog, we highlighted how China’s rapidly growing tech sector is challenging America’s lead in the exciting field of….


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