Introduction:  Liping Martinez is the Executive Director of Word4Asia Consulting International. In the last 11 years Liping has devoted herself in the non-profit work in China, and traveled several times per year to visit various project sites, and handling HR, PR, and all project implementation. Growing up in China and now living in the USA for the past 19 years authenticates and deepens her understanding of both countries, languages and cultures. Many who know her work attest to her almost unique capability to function effectively in both worlds. Her services and work ethics have contributed to W4A becoming a sought after and well-respected bridge between the East and West.

Experience: Since graduating from Northeast University of Finance and Economics in 1989, Liping has never lacked for work. She has been retained in various positions in the areas of international trade, Logistic and HR management and served as board director of a Sino-US joint venture.  She also served as the general manager of a Shenzhen based multi-million-dollar corporation before she went to USA to pursue her Master degree in 1997. Her expertise is implementing visionary initiatives and converting vision into reality and productivity.

Education:  Earned a Bachelor degree of Economics with focus in International trade in 1989, Master of Business Administration (MBA) in 2004 from Azusa Pacific University in California, USA.

Personal:  Liping lives in Prescott, Arizona currently and does most of her work in her home office. She enjoys the freedom of traveling for both work and leisure, and she tries to stay active physically whenever she can. She plays pickleball with the city league/club, practices heat yoga and she loves to tend her garden, plant trees and design flowerbeds.

For more information, please contact Liping at liping@word4asia.com