Come visit us in our Scottsdale office!

Scottsdale Offices

Clients and friends are always invited and welcome.  The sizzling heat in the greater Phoenix area is diminishing and the next few months are ideal for an ESCAPE from the chilly Autumn and cold Winter weather.  Please add a stop in Scottsdale to your travel itinerary and let Word4Asia host you for a couple of days!


Gene and Liping are in China in November. Check back in December for some updates!

Our Recent Trips

We spend a lot of time working and traveling in China.
Click here to see photos from our most recent trips.
Photo Gallery

Events & Activities

What have we been up to lately?
Click here for news on our current nonprofit initiatives.
Learn More


Word4Asia specializes in assuring non-profit organizations achieve their purposes in China and Southeast Asia.

Too many well-intentioned organizations spend hundreds of thousands of dollars visiting, exploring, planning and meeting yet have little to report when asked "What are you actually doing in China?"

W4A Consulting International guarantees we can turn your good intentions into actions.

If we conclude we are unable to help you we'll tell you early in our relationship to save everyone time and money.


Events & Activities

October 2023

Friends gather at Gene and Carol’s home to hear about what is happening in China today.

April 2023

On their first visit back to China since the Covid pandemic, Gene and Liping had the privilege of meeting with the National SARA/United Front 11&12.  They had a very productive exchange.

IMG 4229
IMG 4222
IMG 4225
National SARA


Gene and Liping were invited to Amity Press in Nanjing to participate in the groundbreaking of their new structure.  They were warmly welcomed by all.

November, 2022

Gene spoke at an Executive Luncheon at the Summit Room downtown Tulsa on November 4. Select invitees included business men and women, local politicians and a couple of clergy.

Summit Luncheon (1)
Summit Luncheon (2)
Summit Luncheon (3)

October, 2022

Gene and the Word4Asia Executive Team traveled to North Carolina to participate in the Hope International seminar at The Cove.

Executive Team At The Cove

Executive team at The Cove.

Hope International Raises 1.4M In Evening Auction.

Auction for Hope International.

In Nashville At The Gathering With Lance And Jeanie

Met with great people Lance and Jeanie.

December, 2019

As we wound down a very busy 2019, the team at Word 4 Asia made a trip to Quebec and entertained closer to home.

Party 3

Carol and friends gathered at Christmas.

Party 2

Gene and a few friends celebrating Christmas.

Party 1

Liping and a few friends at the Woods’s home prior to Christmas.

Gene 3

Gene and Carol in Quebec.

Gene 4

A cultural bridge in Quebec.

Gene 5

The streets of Quebec.

Gene 6

End of the year visit; Quebec City

Gene 2

A visit with Al Anderson at our office.

October, 2019

Gene and Liping had a busy travel month in the USA during October.  Highlights included trips to Los Gatos and Dallas for meetings with Insights for Living and a speaking opportunity at the “Beijing Briefing”.

IMG 1607

Gene, Liping and close friends in Dallas, TX.

IMG 1569

Dr. Wood was a featured speaker at “Beijing Brief”.

IMG 1556

At the Insights for Living center with Chuck Swindoll.

IMG 1759

Gene with Chip Ingram on 10/19. Los Gatos, CA

IMG 1551

Our tour of the Insights for Living center.

IMG 1526

At the Dallas Cowboys training camp, Frisco, TX.

IMG 1540

A huddle of heroes!

July, 2019

On July 31, Dr. Wood hosted a meeting at the Word 4 Asia offices and invited a number of friends and colleagues.  The objective for the meeting was discussion and review of the regulations and policies in place in China. It was a time to understand and appreciate the Chinese perspective.

Photo 1

Thought provoking conversations and mutual learning.

Photo 3

Dr. Gene Wood shares a moment with a good friend.

Photo 4

Questions and answers.

Photo 5

A moment for clarity.

June, 2019

20190521 105918

Congratulations, Ma Simone!

20190521 105936

A happy graduate and a very proud husband.

20190521 110142

A proud day indeed!

20190220 144415

Hosting friends at the office.

In November, Gene had the opportunity to participate in several important meetings. As member of the Barnabus Group, he participated as a ‘shark’ as contestants presented their non-profit organization concepts and plans. The event was held at the Costa Mesa Country Club and the winner is a ministry to foster care children in Orange Country. Each child is connected with a Christian man or woman, introduced to a local church and mentored and discipled. 80% of all foster care children will end up in prison after the age of 18.

241 R

One of the five finalists making their presentation. Each was given eleven minutes followed by questions.
The event was sponsored by the Barnabus Group and held at the Costa Mesa Country Club.

359 R

Barnabus Sharks listening intently to one of the finalist presentations.

528 R
20180817 093404

Barnabas “sharks” sifting through copious notes from the first round of interviews.

20180821 085320

An early round interview. This couple eventually won second place. They train churches and individuals for effective personal outreach to Muslims.

20180821 093817

Not all of the 33 ministry applicants were able to make the first round in person. We did accept a few interviews via Zoom video conferencing.

Dwight Nordstrom

Gene enjoyed hosting Dwight Nordstrom, CEO of ZDL Holdings, and Robert Mitchell, author of The Castaway Kid, this past month!

20180304 142732

Carol and Liping entertaining special guests.

20180218 194150

Gene and Fred Messick attended the 2018 NBA All Star Game this past month!

20180218 155607

Its almost game time!

20180212 151210

Liping and a friend of Word 4 Asia outside our Anaheim Hills office.

20180205 093210

At the Barnabas Group meeting.

IMG 0176

The entire W4A team gathered to wish you a Merry Christmas!

IMG 0181

Our team members, Leo and Summer joined Gene and Carol for dinner at the Woods’ residence.

IMG 0180

Liping, Summer and Leo in good company.

IMG 0177

The W4A team gathered outside our offices.

IMG 0192

Summer rode President Nixon’s ‘copter all the way from China for her visit!

IMG 0187

Liping enjoys a moment with President Nixon and his wife, Pat, courtesy of our new W4A time-machine!

IMG 0179

Leo and Summer visited Saddleback Church and met Rick Warren.

IMG 0178

The W4A management team overlooking the view outside our offices.

Leo Nixon Library

Leo makes some big decisions in Nixon’s Whitehouse!

IMG 0091

Opening of the History of the Bible Museum.

IMG 0098

A gathering at the museum.

IMG 0101

Some of those who attended.

IMG 0102

Waiting to go inside.

IMG 0119

Gene with Dwight Nordstrom and a guest at the China Source briefing.

IMG 0120

Dwight Nordstrom, CEO of ZDL, spoke at the China Source briefing.

IMG 20100716 125548

Attending the Future of Asia Conference in L.A.

IMG 20100716 152530

US Commander of the Pacific Fleet.

IMG 20100716 095301

Fascinating panel speakers at the Future of Asia Conference.

IMG 20100716 055804

New technology and a peek into the future.

20170706 021845

A 2 a.m. departure.

20170713 130715

Gene at one of the eight mountain passes.

IMG 20100511 144851

Gene wins a debate with Mark Twain

IMG 20100511 154957

Sunset on Lake Tahoe

20170627 203256

Discussing our W4A Israel trip.

20170630 120342

We enjoy partnering.

20170630 120349

Discussing a video backpack.

20170809 081444

Gene and Carol enjoyed a fabulous breakfast with the Barnabas group!

For more about Gene’s 2017 tour of California’s back roads follow the link.

IMG 6859

Wellness2Asia meeting


Liping and Word4Asia friend, Marian Varghese.


Carol with Marian Varghese

Image1 (1)

Meeting with the Barnabas Group.

20170624 194729

Enjoying a meal with General Manager Liu.

20170624 194745

Enjoying a meal with General Manager Liu.

IMG 0271

Gifts of friendship.

IMG 0269

Gene and Carol Wood with General Manager Liu and his family.

Chinese Business Gahering In Arcadia

Chinese business gathering in Arcadia.

Consulting In W4A Boardroom

Consulting in W4A boardroom.

Gene Preparing To Speak

Gene prepares to speak.

Using Interpreters In Arcadia

Using interpreters in Arcadia.

Attending A National Conference

Attending a national conference.

Filming Project

Filming project.

Meeting Wtith New Friends

Meeting with new friends.

Image1 (2)

At CLA, Dallas.


At the CLA conference in Dallas.

Image2 (1)

Quick-Draw Gene Styling a New Stetson.

Enjoying The Time With Our Guests

Enjoying the time with our guests.

Room With A View

Room with a view.

Visiting Clients Across The US

Visiting clients across the USA.

Breakfast Networking

Breakfast networking.

Dinner At The Woods Home

Dinner at the Wood’s home.

Enjoying The View

Enjoying the view.

Great Way To End A Meeting

Great way to end a meeting.

Taking A Nature Break

Taking a nature break.

Exchanging Phone Numbers

Exchanging phone numbers.



Friends Visit California

Friends visit California.

Elder Fu Introduces His Delegation

Elder Fu introduces his delegation.

Old Friends Connecting

Old friends connecting.

Coffee Break

Coffee break.

Clients Visit W4A Offices

Clients visit W4A offices.

Gene Is Confused As Normal

Gene, confused like normal.

Laughter With Elder Fu

Laughter with Elder Fu.

CCC And SARA Delegation R1

CCC and SARA delegation.

Elder Fu Answering Questions R1

Elder Fu answering questions.

SWOT Analysis   Barnabas Group R1

SWOT analysis, Barnabas group.

W4a Sponsors Symposium

W4A sponsors symposium.

The Full View

Green and Sunny Orange County.

Smog Free View

Crystal clear skies and snow capped peaks.

The Sun Finally Peeking Out

The sun is finally peeking out.

The Rain Has Revived The Hills R1jpg

The rain has revived our local hills.

Lunch With A Good Friend

Lunch with a good friend

We Were Hungry

We were hungry!

A Warming Candle Set On The Main Coffee Table

A warming candle to sit by.

Christmas Tree With All The Presents

A tree decked out with presents.

Garland Across The Entrance Desk

Garland slung across the reception desk.

Presents Wrapped For Our Christmas Child

And gifts for our Christmas Child.

The Charlie Brown Tree

Even Charlie Brown’s Christmas tree.

We Wish You A Merry Christmas

Reminders that the Season is here!

Add To December Taking Time Off To Spend Christmas With Family R1

Taking time off to spend Christmas with the family.

Add To December Long Time Friend Timothy Chan Will Be Joining The W4a Team In 2017 R1

Gene with long time friend and new W4A team member, Timothy Chan

Joe And Gene Celebrate Hawaiin Night At The Clippers Game

Gene and W4A webmaster, Joe Hines. Hawaiian night at Clippers basketball!

Retouched Friends And Clients Visit Office

Friends And clients visit office

Add To November Meetings With Friends In Pasadena

Meetings with friends in Pasadena.

Add To November Remembeing Past Events And Looking Foward Together With Danny Yu

A warm visit with Danny Yu; looking forward, remembering back.

Add To November One More Benefit Of Visiting Client Friends In Fort Lauderdale

From our visit with client friends in beautiful Ft. Lauderdale

Hector Alas Talks Of His New Position With Orphan Helpers Hectors Experience In El Salvador Will Make Him Invaluable

Hector talks about his new role with Orphan Helpers in El Salvador!

Enjoying One Of Many Conferences Together

Enjoying one of many conferences together.

Gathering To Talk About Upcoming Trips

Gathering to talk about upcoming trips.

Keynote Address For Kairos Annual Banquet

Keynote address for Kairos annual banquet.

Morning View From Estes Park

Morning view from Estes Park.

Old Friend Danny Yu Who Leads Cle

Old friend, Danny Yu, who leads CLE

Worship At The Burmese Baptist Church

Worship at the Burmese Baptist Church.

Pastor Timothy Chan Long Time Friend Of W4a Connects With Chip Ingram A New W4a Client

Our friend, Pastor Timothy Chan and new client, Chip Ingram.

Monday Morning Conference Calls

Morning conference calls.

Former Ambassador To South Korea

Former ambassador to South Korea.

Carol And Gene Meet With Friends At The Barnabas Group Gathering

Carol & Gene at the Barnabas Group gathering.

Best Of Anaheim 2016

Best of Anaheim, 2016.

Liping With Ma Meng Who Will Be Studying At Claremont Graduate School

Liping with Ma Meng who will be studying at Claremont Graduate School.

Gene Makes Friends With Andy Xie At The Future Of Asia Conference

Gene makes friends with Andy Xie at the Future of Asia conference.

Meeting With Andrew Accardy, The CFO Of Living On The Edge

Meetings with Andrew Accardy, the CFO of “Living On the Edge”

August   Friends Visiting The Office

Friends visiting the office.

Meeting New Prospective Clients

Meeting new prospective clients

Entertaining Guests At The Woods House

Entertaining guests at the Woods’ house.

AT&T Building In Nashville

AT&T building; Nashville, TN

A Fallen Tree

The big tree catches the wind.

July   Hosting Mr. Liu At The Wood's House

Hosting Mr. Liu at the Wood’s House

July   Taking Our Guest To Visit Colleges

Taking our guest to visit colleges.


Welcoming Arend Neuteboom from 3M.


Arend from 3M and Liping from W4A in our new office.


Discussing the details.

Taken In Toronto, Canada On Gene's Way Back To The Airport From A Client Meeting

Scenic tour around Toronto, Canada.

Testing Out The New Patio Furniture We Built

Testing out the new patio furniture we built.

Enjoying The Vew From The New Office

Enjoying the view from the new office.

IMG 8864

A little old with a touch of new to make everything come together in the finishing touches.

IMG 8863

Word4Asia would like to warmly welcome our guests to our new office!

Liping Office

Liping testing out the new office!

Talking With Friends At The Christian Leadership Alliance In Dallas, Texas

Talking with friends. Christian Leadership Alliance, Dallas, TX.

Prestonwood Church In Dallas

Our visit to beautiful Prestonwood Church in Dallas, TX

Taking In The Beautiful Pond In Front Of Prestonwood Church

Taking in the beautiful pond of Prestonwood Church.

Dr. Gene Briefing With Good Friends In South Carolina

Dr. Gene briefing with good friends in South Carolina.

All Smiles After The Briefing In South Carolina

All smiles after the briefing in South Carolina.

New T Shirts

Making good use of our new Word 4 Asia shirts.

Talking With Friends At The Christian Leadership Alliance In Dallas, Texas

Talking with friends at the Christian Leadership Alliance in Dallas, TX.

Enjoying Lunch With Our Friends In Florida

Enjoying lunch with our friends in Florida.

With Friends In Florida

With friends in Florida.

Dr. Wood With KAIROS New Leader Rev. Hung And Exec Dir Dr. Meilin Messick

Dr. Wood with KAIROS leader, Rev. Hung and Executive Director, Dr. Meilin Messick

January 2016

Liping and our good friend, Ms. Yang, from Jiangsu’s religious affairs bureau

Liping and our good friend, Ms. Yang, from Jiangsu’s religious affairs bureau.

Fellowship With Marco Herrera At The Woods' House

Fellowship with Marco Herrera at the Woods House.

Amity Foundation's 30th Anniversary

Amity Foundation’s 30th Anniversary

Merry Christmas!

Merry Christmas!


China is a Big Country

After 3 years hiatus due to Covid, I have been asked, “Well, what do you think?” “What are your takeaways?” “What’s the difference before and after Covid?”

Read More


International Consulting in China

On April 7th we met at the China Enterprise Confederation, which is listed as a consulting and training center in the Haidian District of Beijing.

Read More


Business Travel in China – UPDATE

By now all China watchers know the zero-covid policy in the PRC was lifted in January.

Read More


Copyright © 2023 - Word4Asia